Rolex — authentic pre-loved at ALT
Rolex — the standard for luxury watches, with the highest liquidity on the secondary market.
Iconic lines
Submariner, GMT-Master II, Datejust, Daytona, Day-Date.
How to tell a real Rolex from a fake
- The seconds hand sweeps smoothly (mechanical), not ticking; a tiny micro-etched crown sits at 6 o’clock under the crystal.
- The cyclops magnifies the date at exactly 2.5x; the rehaut is engraved with repeating “ROLEX” and the serial.
- Serial/reference numbers between the lugs are crisp; the watch is hefty, finely finished and matches its papers.
Sell or consign your Rolex at ALT
Looking to sell or consign your Rolex? ALT evaluates pre-loved Rolex by model, condition, accessories and market demand. Send photos for an initial review, then choose buyback or consignment once you understand the options. Talk to ALT.
Why choose an ALT-authenticated piece
Every Rolex at ALT is examined to its core with our partner CCIC before it reaches you — so you own a genuine piece at a fair price, backed by a 1-for-1 exchange or refund if it is not as promised. Cannot find the model you want? ALT can source it for you.